Services Marketing Case Study Example | Topics and Well Written Essays - 2500 words

Services Marketing - Case Study ExampleFor a eating house like Electtrico, this means refurbishing interiors to reflect the warmth and romance of a lovers rendezvous that is at once secluded yet accessible. The setting is tranquil but effervescent, the lights subdued and hypnotic, the music playing sweet and intoxicating from the dining halls dire piano. This completes the service theatre.And then the sumptuous repast comprised of the restaurants renowned Italian-Mediterranean fare rendered expertly by its award-winning chef, washed down with gourmet wines from Italys finest vineyards. Elegant setting, gastronomic delights, graceful attendants, complimented with the practical considerations of ease of parking and accessibility of location - these would be the essentials that would define the Electtrico experience.Situated in the heart of Londons business district, Electtrico is geared towards the young professionals who, in their later(a) twenties and up, have begun to develop th e sophistication to enjoy fine dining. Currently situated on the lower level of a two-story edifice, the restaurant proper is complimented by a pizza bar where the young, single and available can meet new acquaintances. In fine, this paper will bring together suggestions for the restaurants marketing unite by which it will attract its clientele and mount a bid to compete against the other Italian restaurants within a comparable niche fragment while differentiating its service. This paper will determine the pricing strategy to be adopted, training for the front line employees, the physical evidence as previously described, and the mold of orchestrating the entire experience. With the price being the major differentiating factor in any business, and keeping in mind the major target segment, the price at the restaurant can be fixed at a level which is just above the average so a balance is achieved in all respects. Also, this material body of a pricing strategy can attract other ta rget segments in large numbers. This study will also harmonize all these elements into a cogent and strategic whole, so that Electtricos management will be guided in the further choices and revisions it may wish to introduce. Ultimately, by these suggestions, it is expected that Electtrico will be able to increase its market share, improve customer retention, and establish a leading name in this industry. Benvenuto, caro amico THE START OF THE FINDINGS . I Exterior of the restaurant 1.1 architectural style and signage Restaurant visibility and accessibility constitutes an